September 2025 – Auraprint

Auraprint and Lean Habit Oy launched a joint development project in autumn 2025 to improve the company’s overall operations. The goal of the project is to make daily work smoother and easier while enhancing our ability to respond to changing customer needs even better.

“Together with Auraprint, we set three main goals: we aim to reduce the number of customer complaints as well as overall waste. In addition, we strive to shorten the delivery time after a customer places an order,” says Timo Haapsaari, CEO of Lean Habit Oy.

The joint development work will continue for about six months, until spring 2026. During this period, Haapsaari will visit our production and other functions to conduct interviews and observe how work is actually carried out.

“At the same time, we take a high-level look at the entire order-to-delivery chain and aim to combine these observations in the best possible way. Our development team includes people from all functions to ensure we get a broad and accurate picture of the development needs. Depending on the improvement area, we always involve the best experts in the development work – that is, the employees working in that specific area,” Haapsaari explains.

The project begins with Lean basics training for all staff during September–October. Through this training, Auraprint employees are also encouraged to bring forward their own improvement ideas and to take part in the development work.

“We plan to launch a so-called ‘Lean of the Week’ message for all employees, where each week we highlight a concrete improvement area,” Haapsaari says.

On Lean Habit Oy’s side, Haapsaari acts as coach and Lean expert, with around 15 years of experience in developing Finnish manufacturing industries across different sectors. He has helped companies of all sizes improve their operations and make everyday work easier. Recent clients include Orion, ARE, Servica, Airpro, Jaakkoo-Taara, Leijona Catering, Rinnekodit, Mehiläinen, and many others.

“It is great to be able to build Auraprint’s future together, making operations more effective while also easing the challenges of daily work at every level,” Haapsaari concludes.

Auraprint is Finland’s leading label printing house, and for us it is important to maintain close cooperation with international partners. Collaboration plays a key role in renewal and in staying at the forefront of development. International networking can bring valuable partners and keep us informed of the latest trends and changes in the printing industry.

Concordia Labels

For several years we have been part of Concordia Labels, a group of well-known, independent European printing houses. The Concordia companies meet a few times a year to join forces in procurement and collaborate on product development. All member companies have a long history and strong expertise in the label market, and instead of competing with each other, they share innovations and knowledge.

Concordia Labels is also committed to supporting each other in unexpected situations that may cause major production disruptions. Belonging to the group therefore ensures our operational readiness even in unforeseen circumstances beyond our control.

FINAT European Label Forum (ELF)

Each year we participate in the European Label Forum (ELF), hosted by FINAT, where we have the opportunity to network and exchange knowledge with other label industry experts. At the European Label Forum, professionals come together to discuss current topics and developments in the industry. The most recent meeting was held in Amsterdam in May. Auraprint was there to hear the latest insights on industry trends and challenges, ranging from geopolitical and economic impacts to sustainability, artificial intelligence, and technological innovation.

The event featured inspiring discussions on topics such as sustainable label manufacturing, collaboration in regulatory matters, and how creativity and AI can come together in label design.

Ravenwood Packaging

Ravenwood Packaging is a leading developer and manufacturer of linerless labeling technology – their labeling machines are widely used in the food industry across Europe, as well as in North America and Australia. In May we took part in Ravenwood’s 2025 Global Conference, which brought together Ravenwood machine distributors and print partners from around the world.

Throughout the event, collaboration was strongly emphasized. The message of the “Circle of Linerless” was present in all presentations. Speakers highlighted the importance of cooperation between printing houses and distributors, and the marketing review emphasized the value of storytelling and customer cases. In Finland, Ravenwood technology is widely used in ready meal and meat packaging, but it is also well suited for fruit packaging and baked goods.

Other international cooperation

We also maintain close contacts with other printing houses and material suppliers operating globally, particularly in Europe, to ensure that we always utilize the latest innovations in our product development and operations. This autumn we will participate in the Label Expo fair, where we will explore the most current news in the label industry.

Auraprint thanks all international partners for their cooperation also in 2025!