Refreshing the visual look of labels brought a new lightness to Teerenpeli’s long drinks. The watercolour-esque drawings with their sprightly bubbles entice consumers to try new interesting taste combinations: should I try the new rhubarb-cardamom or go for something more familiar, like ginger-lime? The Antique White material serves well as the background of the drawings.
A good label is an important part of a product’s image. And smooth cooperation is a crucial part of the success of a label overhaul. We have had the pleasure of being involved in the brand renewals of many of our customers from the very beginning: from choosing label materials and printing techniques, brainstorming about effect elements and evaluation of technical requirements. Our references contain some examples of our cooperation projects involving different kinds of products and labels.