3C linerless labels – increased visibility and printing area.

Paper labels which extend over the side of a package to the underside, and are only attached by a few strips of glue, are rapidly becoming increasingly common in the meat and convenience food industries. We have produced these labels for Lihatukku Tamminen’s new products’ packaging. Tamminen’s marketing director Jari Kousa says that the move to this kind of label was motivated by an increased need for space on packaging due to mandatory markings. A label which extends over the edge of the packaging provides space to highlight the brand and helps the package to stand out better even on top shelves due to the label’s span.